The one thing I love about Facebook Advertising is the fact that you can advertise your business with a low budget of even $5.
I know some people think Facebook Advertising is a waste of time but is it really?
What does your promotional strategy look like? You might be tackling it all wrong.
For your ad strategy to work, you need to focus your attention on your target audience. You need to be specific about the audience you are reaching out to. Promote to your niche. Do not post generic content and expect it to be a lead-magnet to your website.
Let's say you own a hair salon for women in Tygervalley, Cape Town. Your ad must look something like this under the target audience:
Specific targeting helps lower cost-per-click.
After getting the optimal target audience, you then need to go ahead and craft a banger video, carousel, or picture. See how these companies have knocked it off the park.
The headline
The call to action
Have a description of the link in your text
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